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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

There's an increasingly loud debate happening around content strategy. I personally think it's a sad example of sexism on the web, but my responsibility on the blog is to note valuable strategies, and this one certainly can deliver. There are many misconceptions about what this role is in its entirety. More and more, the platforms are catering to this and the way people like to engage. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. Content strategy is one of the hot buzzwords in the web design world today. Pro-Active Reputation Management Featured Content. The most effective web strategies include 4 different kinds of content. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview.