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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

I'm a strange mixture of designer, writer, editor, IA, project manager and techie. There are many misconceptions about what this role is in its entirety. The main thing content needs to be is usable and useful. This article is the second in a series of thoughts on content strategy for the small business. As a community manager you notice people, content and schedule are required. New course: Content strategy for the web. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. What is digital experience – “Content Strategy for the Web” is a book she recommends. Ditch the print newsletter – or repurpose print articles for the web. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. It's too limiting to constrain content strategy to the domain of web communications only. And Cross Company Initiatives Group, The Hollywood Reporter has learned. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. Looking forward to running a new course for the Publishing Training Centre later this year.